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Surviving & Thriving: AIDS, Politics, and Culture

You Can’t Get AIDS from…

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Don’t listen to rumors about AIDS, get the facts! Patti LaBelle, 1980s

The American Red Cross campaign pictured here relied on singer Patti Labelle’s long-standing popularity among and connections to black gay communities. Labelle became a spokeswoman for the National Minority AIDS Council in 1987 and promoted the “Live Long, Sugar” campaign to encourage people of color to seek treatment for AIDS.

  • Publisher(s):
    Public Health Service and American Red Cross
  • Type:
    Poster
Color photograph of an African American woman (Patti LaBelle) looking at the viewer, her signature is evident near the top text.