Surviving and Thriving

Don’t listen to rumors about AIDS, get the facts! Patti LaBelle, 1980s

The American Red Cross campaign pictured here relied on singer Patti Labelle’s long-standing popularity among and connections to black gay communities. Labelle became a spokeswoman for the National Minority AIDS Council in 1987 and promoted the “Live Long, Sugar” campaign to encourage people of color to seek treatment for AIDS.

• Publisher(s):

  Public Health Service and American Red Cross

• Type:

  Poster