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Surviving & Thriving: AIDS, Politics, and Culture

America Responds to AIDS

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Putting on a condom is just as simple, 1980s-1990s

Women were not the only targets for this campaign, men too were encouraged to think of wearing condoms as an everyday act.

  • Publisher(s):
    Centers for Disease Control
  • Type:
    Poster
Black and white photograph of a white man sitting in a chair putting on a sock.

Focused on reaching women, this campaign presented a simple verbal strategy as the key to getting a partner on board with safer sex, along side an explicit acknowledgement of the potential embarrassment. The well-dressed women pictured here present the issue as a straightforward choice, made by women in control of their sexual lives and the actions of their partners.

Choose from the group
  • Blue tinted photograph of a white woman leaning her arm on a chair she is sitting sidewise on.
  • Black and white photograph of a white man resting his hand underneath his chin, looking at the viewer. Only his head is evident.
  • Blue tinted photograph of an African American woman with her legs on the arm of a couch, looking at the viewer.
  • Black and white photograph of a white man sitting in a chair putting on a sock.
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  • Transcription

    Putting On A Condom Is Just As Simple.

    Condoms are one of the simplest and best forms of protection against AIDS. But they’re only effective if they are used properly every time you have sex. Why risk not using them? For more information about condoms, AIDS and AIDS prevention, call 1-800-322-AIDS.

    AMERICA RESPONDS TO AIDS

    1-800-342-AIDS

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