Surviving & Thriving: AIDS, Politics, and Culture
Which woman should get an HIV test?, 1980s-1990s
Many women did not consider themselves at risk for infection, despite hundreds of posters that aimed specifically to reach the female audience. This was, in part, because most public health initiatives focused on types of people (gay men, hemophiliacs, intravenous drug users) and not behaviors (having unprotected sex, sharing needles). This campaign, designed by the American College of Obstetrics and Gynecology and the American Academy of Pediatrics, targeted pregnant women and women with children in hopes of appealing to them as mothers to get tested.
Publisher(s):Medical Arts and Photography Branch - National Institutes of Health