Digital Gallery
Surviving & Thriving: AIDS, Politics, and Culture
AIDS Action Committee
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I believe in the future, 2000?
Ray defined protection as keeping himself and his partners safe.
Publisher(s):
Better World AdvertisingType:
Poster
AIDS service providers in Boston and San Francisco collaborated on the “I Believe” campaign. Designed by Better World Advertising, an agency that specialized in using positive advertising to change behavior, these posters targeted gay men with messages of care and responsibility for one another.