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Surviving & Thriving: AIDS, Politics, and Culture

AIDS Action Committee

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I believe in the future, 2000?

Ray defined protection as keeping himself and his partners safe.

  • Publisher(s):
    Better World Advertising
  • Type:
    Poster
Poster with an orange background.  Image features a man in a crouching position, wearing a white shirt, black pants and a red patterned bandana on his head.

AIDS service providers in Boston and San Francisco collaborated on the “I Believe” campaign. Designed by Better World Advertising, an agency that specialized in using positive advertising to change behavior, these posters targeted gay men with messages of care and responsibility for one another.

Choose from the group
  • Poster with an orange background.  Image features a man in a crouching position, wearing a white shirt, black pants and a red patterned bandana on his head.
  • Poster with a red background. Image features a smiling man in a green sweater. Title appears above the man, text appears to the left of the man.
  • Poster with a blue background. The center of the poster features a smiling man in a yellow shirt, chin resting on his hands.  Text appears to the right of the man.
  • Poster with a red background. Central image features a smiling bearded man in blue jeans, naked to the waist, with crossed arms. Text appears to the right of the man.