Digital Gallery
Surviving & Thriving: AIDS, Politics, and Culture
AIDS Action Committee
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I believe in responsibility, 2000?
Jeffrey asked other gay men to think about what it means to stay healthy, both physically and spiritually.
Publisher(s):
Better World AdvertisingType:
Poster
AIDS service providers in Boston and San Francisco collaborated on the “I Believe” campaign. Designed by Better World Advertising, an agency that specialized in using positive advertising to change behavior, these posters targeted gay men with messages of care and responsibility for one another.