To make women more aware of the danger of heart disease, the NHLBI is sponsoring a national campaign called The Heart Truth®, in partnership with many national and community organizations. The program's goal is to raise awareness about heart disease and its risk factors among women and educate and motivate them to take action to prevent the disease and control its risk factors.
The program is especially for women ages 40 to 60, the age when a woman's risk of heart disease starts to rise. But its messages are also important for younger women, since heart disease develops gradually and can start at a young age—even in the teenage years. Older women have an interest too—it's never too late to take action to prevent and control the risk factors for heart disease. Even those who have heart disease can improve their heart health and quality of life.
Heart disease disproportionately affects women of color. African American and Hispanic women, in particular, have high rates of the major risk factors for heart disease, including obesity, physical inactivity, high blood pressure, and diabetes. The program's objectives recognize the critical need to eliminate health inequities by placing an emphasis on reaching African American and Hispanic women with heart health awareness messages and science-based public education information.