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MLA Sunrise Seminar: MedlinePlus & Go Local
Slide 1
MedlinePlus & Go Local
Medical Library Association 2009 Honolulu, HI
Paula Kitendaugh
Public Services Division
National Library of Medicine
National Institutes of Health
Department of Health & Human Services
Slide 2
Agenda
Recent additions
Go Local
Coming this year
E-newsletter enhancements
Mobile MedlinePlus
Redesign
Slide 3
NIH MedlinePlus Magazine on the Web
Now subscribers can choose to receive an electronic or paper subscription
Image: English and Spanish MedlinePlus magazines
Slide 4
Search Cloud
The search cloud displays the top 100 search terms typed into the MedlinePlus search box.
Image: screen shot of MedlinePlus search cloud
Slide 5
Medical Words Tutorial
New tutorial on "Understanding Medical Words" was added to MedlinePlus this Spring.
Image: screen shot of medical words tutorial
Slide 6
MedlinePlus Go Local: Today
New this year:
North Dakota
Tennessee
District of Columbia
Montana
Kansas
Oregon
As of May 2009, we have a total 32 sites, reaching 45% of the US population.
Image: U.S. map showing the 32 Go Local sites
Slide 7
Online health-related activity Significant growth in newsletter usage
People continue to look for information on a specific disease/condition information and drug information – and more people are doing it.
The growth among people who receive newsletters – and presumably read at least some of it has grown exponentially.
Image: Bar graph shows large growth in health e-newsletter usage by consumer health users
Slide 8
Promoting our content and our brand through enhanced e-newsletters
MedlinePlus will enhance its newsletters this year.
Image: screen shot of current MedlinePlus newsletter, mock-up of what the enhanced MedlinePlus newsletter might look like
Slide 9
The mobile information space
Another change we need to prepare for is the change in how people will access web information: the world will connect to the Internet via mobile.
Today 550 million subscribe to an internet service – with the majority, 61%, accessing the web via a desktop or laptop.
In only a couple short years, it is estimated that 1.5 billion people will subscribe to an internet service, but the majority, 79%, will access the web via a mobile device.
Slide 10
Mobile MedlinePlus
MedlinePlus will launch a mobile version this coming year.
Image: mockup of what a mobile medlineplus site might look like
Slide 11
MedlinePlus Redesign
Refresh the look and redesign for today's Web user
Highlight the content people are looking for
Make use of Web 2.0 technologies
Branding
Slide 12
Simplify
Simplifying the navigation options on the homepage will be a key part of the redesign.
Image: Screenshot of current homepage navigation, mockup of up potential future navigation with links to topics, drugs and multimedia.
Slide 13
Show me, don't tell me
Adding health topic links to the homepage is another important part of the redesign.
Two ways we will do that: popular topics by demographic group and popular searches via the search cloud
Images: Mockup of the search cloud and demographic groups
Slide 14
Highlight Engaging Content
Surgery Videos
News Videos
Health Tutorials
Animations
Quizzes & Calculators
Games
Podcasts
A new multimedia page will gather some of the most-used content on MedlinePlus.
Image: screenshots of games, quizzes and video
Slide 15
The New MedlinePlus
Redesign planning is underway, but no release date is scheduled yet.
Image: screenshot of wireframe of redesigned MedlinePlus
Last reviewed: 06 June 2009
Last updated: 05 June 2009
First published: 05 June 2009
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