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Surviving & Thriving: AIDS, Politics, and Culture

Fear Mongering

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Return to those carefree days when all you had to worry about was getting pregnant, herpes, and a bad reputation, 1980s

AID Atlanta employed a dangerous tactic in this poster: the copy assumed the reader had the right information to protect herself against infection of AIDS and, in case she didn’t, she would make the extra effort to learn more.

  • Publisher(s):
    AID Atlanta
  • Type:
    Poster
Black and white photograph of a White woman in a bra in bed looking upwards.
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    Return To Those Carefree Days When All You Had To Worry About Was Getting Pregnant, Herpes And A Bad Reputation.

    Our story is simple. Just take a few precautions and you can love as normally as you did before the AIDS panic. That’s it. If you know what these precautions are, then you’re excused from this ad. If you don’t, call AID Atlanta at 876-9944 or 1-800-551-2728 and we’ll tell you. After all, the sex life you save may be your own.

    AID Atlanta

    The person above is a professional model. Not a person with AIDS.

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