Surviving & Thriving: AIDS, Politics, and Culture
Bang, you’re dead!, 1980s
This campaign from the New York Department of Health stressed a direct connection between sex, AIDS, and death, providing little advice on how to have safer sex, beyond noting condoms as a somewhat successful backup choice to abstinence. With its message of instant death, the language used here also undermined the ongoing efforts of medical researchers to extend the life expectancy of those with HIV/AIDS.
Publisher(s):New York City Department of Health