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Surviving & Thriving: AIDS, Politics, and Culture

America Responds to AIDS

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If he doesn’t have a condom, you just have to take a deep breath and tell him to go get one, 1980s

  • Publisher(s):
    Centers for Disease Control
  • Type:
Black and white photograph of a White woman with short hair sitting on a chair and holding one of her knees.

Focused on reaching women, this campaign presented a simple verbal strategy as the key to getting a partner on board with safer sex, along side an explicit acknowledgement of the potential embarrassment. The well-dressed women pictured here present the issue as a straightforward choice, made by women in control of their sexual lives and the actions of their partners.

Choose from the group
  • Blue tinted photograph of a white woman leaning her arm on a chair she is sitting sidewise on.
  • Black and white photograph of a white man resting his hand underneath his chin, looking at the viewer. Only his head is evident.
  • Blue tinted photograph of an African American woman with her legs on the arm of a couch, looking at the viewer.
  • Black and white photograph of a white man sitting in a chair putting on a sock.