Surviving & Thriving: AIDS, Politics, and Culture
Safe sex is hot sex, 1991
Publisher(s):Red Hot Organization
Developed in 1990 by the Red Hot Organization, a leading international initiative dedicated to fighting AIDS through popular culture, this campaign featured diverse people locked in intimate poses. The posters combined text and visuals to normalize and eroticize safe sex. Both provocative and instructional, the carefully positioned subjects aimed to encourage viewers to change their sexual practices. The voyeuristic presentation worked in conjunction with the message: sex can be enjoyable and safe for all couples regardless of sexual orientation.