My name is Stephanie Dennis and I'll be talking about what's new on MedlinePlus, Go Local and NIH Senior Health in the next 20 minutes. First we'll look at MedlinePlus and we'll look at the redesign of the health topic page that was just launched in March. We'll look at the podcast as well as the new RSS feed that we just launched last week and we'll look at a Spanish outreach campaign to promote MedlinePlus en espanol. Then we'll look at Go Local and look at how the project has evolved and what's coming up in the future and we'll conclude with NIH Senior Health. And like I said this will be about 20 minutes, there will be time for questions at the end so it would be great if you can hold the questions until then. Before diving in let's take a big picture look at MedlinePlus and it always helps to see some numbers so let me throw a few numbers out. We have 740 health topics in English on MedlinePlus and 705 in Spanish. For our drugs and supplements we work with two different databases that have over 1000 entries. The medical encyclopedia which we license from Adam has over 4000 articles. We have over 100 directories; 21 Go Local projects and we'll look at Go Local more in a minute. Each day we have about 15 news stories in both English and Spanish and these come from both Reuters and Health Day news. There 171 interactive tutorials which are extremely popular. We link to 640 Clinical Trials, 31 NIH Senior Health topics, and we have 159 English surgery videos and recently we also added four Spanish videos, now these are actually videos with Spanish subtitles. There are six podcasts available from the page and there are variety of email lists you can subscribe too for weekly updates as well as the daily update for the news. And finally we have three issues of the NIH MedlinePlus magazine, this comes out quarterly and it was just released last summer. Now let's talk about the health topic page and the recent redesign. What you see here is a view of the previous health topic page and you might be wondering well why did we do this redesign, it was for a variety of reasons. First the amount of information on MedlinePlus has grown tremendously. Technology has changed and user expectations have changed. We do a lot of usability to find out how people are responding to the page and we take into account everything we hear when we do a redesign. What we heard is that users were overwhelmed with the information; there is so much there. And there was a lot of scrolling involved with the long list of links. Also just by being web users everyone seems to ignore the left hand column as well as the right hand column. We're just used to seeing ads there or filler. So we obviously want people to pay attention to our left and right hand side, what we have on the old topic, the old page is the table of contents on the left hand side but that was really being ignored so we wanted to address that as well. And then finally as we're moving away from dial-up and more towards high speed connections we felt that the time was right to add some more graphic appeal to the page. So let's take a look at the redesigned health topic page and I want to just walk through a few of the features. Now as I mentioned these redesigns came out in March so it's pretty new and we're really excited about it. The first thing you might notice is an image. Each health topic has an image associated with it. And we heard in usability that everyone loves having the images there. We think it really adds a nice piece to the page. We also redesigned the right hand column to simplify the design of it and to make sure it didn't detract from the page. At the top you might see some synonyms and then beneath that is a summary. Now right now we have summaries on 586 of the health topics but we working feverishly to get them in all 740 health topics. Now by having this content at the very top of the page, it's nice validation for the user to say okay this is the type of information I'm looking for and this is what I'm going to see on the page. As you can see there are some links in the summary so if as you read the summary your realize wait a minute I'm actually interested in this other topic you can just link to it straight from the summary. We worked with three different medical writers to work on these summaries which went through a very rigorous review process. And the source content predominately came from NIH. We obviously looked at NIH institutes and other agencies for this content. If the majority of the content in the summary came from a particular agency or institute there is attribution so people will know where this information is coming from. Right beneath the summary is a Start Here subcategory and again this is to address that question of hey where do I begin there's a lot of information on the page. If you only have a few minutes and you want to know where to start you go to Start Here and these are those links we've identified as really great starting points. Beneath that is the redesign table of contents. As I mentioned before it was on the left hand column and was really being overlooked. But here in the center of the page, it’s really helping with the navigation plus it is grouping the subcategories into meaningful groups for the user and with the colors it adds some visual appeal. We also wanted to better identify the types of information on the page and what we're showing down here in the green box if you see the NIH tag next to some of those items is to identify information coming from NIH. We also have a new flag to point out new features that you can see listed on that site and interactive tutorials are highlighted with a flag there as well. Now our next plan is to redesign the homepage for MedlinePlus. And that's what we're looking at in the future so we're very excited about that as well. Now I'd like to touch on the podcasts or the Director's comments. These are weekly podcasts on consumer health topics and we launched this last year. If you go to this area on the page you'll reach the director's comments site and you can see on this site you can access the six most recent podcasts. The audio is available and we also have transcripts available. Of course you can access this as well through iTunes or other podcast distribution sites. Now as I mentioned we launched this last year, but in terms of our statistics from January through April we've averaged about 7800 users or visitors a month. Now another feature I'd like to point out is RSS on MedlinePlus. And actually just last week we launched an RSS feed for the MedlinePlus news which is a really popular feature on MedlinePlus. The RSS feed includes press releases and health day news stories and it's available in both English and Spanish. And as you know RSS, how it looks to you depends how you subscribe to it and what your aggregator is. A lot of browsers now incorporate RSS aggregators into their actual systems. But here's a look at how the feed looks like in IE7, here we are in Bloglines and here we are in Google Reader. Of course there are millions of different views of it depending on what aggregator you're using but here are three examples. Now on the horizon we are looking at another RSS feed on what's new on MedlinePlus. We figured that'd be a great way to alert you to new content, new topics, new podcasts and other things of that nature so that's something we are working on developing. Now let me turn to our Spanish outreach campaign. Starting in June we'll be launching a campaign featuring Don Francisco. And this is to get the word out to Spanish speakers about MedlinePlus en espanol. So why are we doing this campaign? Well if you look at the numbers the 2005 U.S. census estimates that the Hispanic population is at over 41 million, but if you look at the actual users of MedlinePlus en espanol you'll see that in 2006 there were 26 million unique visitors and only ten percent of those were from the United States. So we're actually reaching less than seven percent of our target population. So we're really excited to be launching this campaign and to have Don Francisco featured in it and he's a very well known personality. The campaign will feature five, thirty second PSAs or public service announcements distributed on over 160 Spanish speaking tv stations and it will also involve PSAs on the radio as well as print and other print materials, newspaper materials. Now let me turn to Go Local. Go Local continues to grow. And as you probably know, Go Local pages link MedlinePlus health topics to local service information, local service providers such as practitioners, hospitals, support groups and other things of that nature. Now as I mentioned it's continuing to grow and if you look at this map where we started this is in January 2003 with our prototype serving North Carolina. We had five sites in May of 2005 and here we are at this time last year May 2006 with fourteen sites. Here we are today we have 21 sites currently. And looking towards the future there are actually 29 sites in various stages of planning or release. So its continuing to grow and we're really pleased about that. In speaking of continuing to grow, here's a list of those proposals that have been accepted since we last met here at MLA in May of 2006. Another thing that we're really excited about is looking at how Go Local can play a role in emergency preparedness and response. If you think about it we have this wonderful infrastructure in place for delivering local service information at the point of need. And so it seems like a natural extension to look how we can augment the system to address certain needs that come up in a disaster situation. This is in very early planning stages but it's an initiative we're very excited about. Now let me turn to NIH Senior Health. There are currently 31 topics on NIH Senior Health. And this is the senior friendly website that was designed by the National Institute on Aging as well as the National Library of Medicine. NIH Senior Health is continuing to grow and you can see here the topics that we have launched since last May. Now all the information comes from various institutes at NIH and you can see the institutes affiliated with that information are listed there in parenthesis. Now we're excited about a new feature that we just released on NIH Senior Health and this involves the videos. We have a total of 106 videos on those 31 topics in NIH Senior Health. And each topic includes videos and other features. But the videos are a key piece because you get hear someone actually speaking to about that situation or condition. In the past year we added thirteen videos using a new flash player and those are found actually on four specific topics, dry mouth, heart attack, low vision and osteoporosis. In the middle of the screen you can see the new flash based video player and you can see how it is a great improvement over the previous player which is in the upper left hand corner of the screen. It has a lot of different features that we think will make it much easier to use so we're pleased about that. And any new video that is released will be using this flash based video player so we hope it is something you will enjoy. That was a very, very quick rolling tour of what's new with MedlinePlus, Go Local and NIH Senior Health. But we do have time, yes we do we do have time for questions so are there any questions? Yes. Okay. Really. We definitely welcome feedback. And I've got to say it was quite a process to identify an image for each of those health topics. There are many topics in particular where we need to be very sensitive about what that image is. So actually if afterwards if you want to come up and give me your contact information maybe we could talk about it more. And we definitely welcome that feedback. We have many different images we can select from so please let us know, yeah. [talking background] So your questions is about other sources of funding to help sustain Go Local. And actually this morning at a Go Local meeting we talked about a few other funding possibilities for that ongoing support so I could share with you that information. [talking background] Right, actually as Janice just pointed out to me on the extranet, there is also some information on those additional sources of funding. That, that the extranet but it is available to Go Local participants. Does that answer your question? Not really. Okay. [talking background] Well also let's talk afterwards and we can continue talking about it. [talking background] That's a good point. Are there other questions? Looks like we might be ready for a raffle. [End]