Surviving & Thriving: AIDS, Politics, and Culture
Don’t listen to rumors about AIDS, get the facts! Patti LaBelle, 1980s
The American Red Cross campaign pictured here relied on singer Patti Labelle’s long-standing popularity among and connections to black gay communities. Labelle became a spokeswoman for the National Minority AIDS Council in 1987 and promoted the “Live Long, Sugar” campaign to encourage people of color to seek treatment for AIDS.
Publisher(s):Public Health Service and American Red Cross