Surviving & Thriving: AIDS, Politics, and Culture
Putting on a condom is just as simple, 1980s-1990s
Women were not the only targets for this campaign, men too were encouraged to think of wearing condoms as an everyday act.
Publisher(s):Centers for Disease Control
Focused on reaching women, this campaign presented a simple verbal strategy as the key to getting a partner on board with safer sex, along side an explicit acknowledgement of the potential embarrassment. The well-dressed women pictured here present the issue as a straightforward choice, made by women in control of their sexual lives and the actions of their partners.