In This Issue:
MEDLINEplus
is Better Than Ever
New
Docline
OLDMEDLINE
Update
E-CIP
Permanent
Access to NLM Files
NIH
Director's Awards
NLM
New Associate Fellows
Virtual
Tour
MLA/PLA
Conference
Szczur
Joins SIS
Publicity
Review and Update
Portrait
Goes to Blair House
In Every Issue:
Names
in the News
NLM
In Print
|
Publicity Review and Update
How's NLM Doing, Communicating Its Message?
The following "snapshot" shows the kind of coverage NLM has
gotten in recent months, in the print and electronic media.
- From The Wall Street Journal, July 14, 2000,
NLM is
described as: ".by far the most comprehensive and reliable source
of professional medical literature. Originally designed for
medical professionals, the library launched MEDLINEplus in 1998 to
make data more accessible to patients."
- From The Washington Post, June 18, 2000:
".We nearly
decided not to bother listing any other sites after spending a few
hours with the remarkably well-edited MEDLINEplus, a service of
the National Library of Medicine."
- From The New York Times, August 31,
1999:
"(www.nlm.nih.gov) provides access to the world's largest
biomedical library. Try the Library's easy- access site:
www.nlm.nih.gov/medlineplus"
- From The Los Angeles Times, June 19, 2000:
".the National
Library of Medicine has a consumer-friendly gateway called
MEDLINEplus. Sure, you can access MEDLINE, but the 'plus' is where
it is at."
- From the Journal of the American Medical Association's online
"JAMA PATIENT PAGE," September 12, 2000:
"The main source of
information for searching for articles in English- language
medical journals is MEDLINE, which is a database maintained by the
U.S. National Library of Medicine."
- From "Consumer Reports Online," September 22, 2000:
".The
best place to start is usually MEDLINEplus, the National Library
of Medicine's consumer- health web site."
- Between January and September 2000,
articles about
MEDLINEplus appeared in 752 newspaper and magazine articles across
all 50 states. These reached an estimated 256 million readers and
appeared in 70% of the top media markets in the U.S.
- The Associated Press and The Washington Post Health section
frequently refer readers to MEDLINEplus for additional
information about topics discussed in their articles.
- NLM has been the subject of several TV broadcast specials.
Doreen Gentzler, news anchor for the NBC affiliate in Washington,
DC, WRC-TV, featured MEDLINEplus in three separate spots this
summer, and the station currently points to MEDLINEplus as its
health information source, on its home page.
- Between October 1999 and September 2000,
NIH distributed a
radio public service announcement about MEDLINEplus to over 400
stations nationwide. During that same period, Radio UNICA aired a
Spanish translation of the same message and recorded over 260
placements.
Thanks to Kathy Cravedi, Public Liaison Officer, NLM, for
invaluable assistance with this article. |