"The proliferation of images through reproduction also means that they can be accompanied by different kinds of text, which can dramatically change the signification of the image. Text can ask us to look at an image differently. Words can direct our eyes to particular aspects of the image, indeed they can tell us what to see in a picture… It could be said that viewers/consumers of images often choose to read particular meanings into them for emotional and psychological reasons, and to ignore those aspects of an image that may work against this response."
-- Marita Sturken and Lisa Cartwright, Practice of Looking: An Introduction to Visual Culture