"When we view these posters, we are educated in the potential for action-which is what advertising does best, but little else. The chimerical world of picturing beauty and health at the close of the twentieth century provides as little access to the complex images demanded of our society as do the images of the last fin de siécle, but in their overwhelming simplicity they form the materials for a new history of medicine rooted in the study of the visual image."

-- Sander Gilman, Picturing Health and Illness: Images of Identity and Difference