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Visual Culture and Public Health Posters. Visual Culture and Public Health Posters montage featuring four posters of the four sections of the exhibition. The left poster is Break the Habit featuring a cigarette on a blue background. The next poster is Don't be a Butthead featuring a photograph of a person with a smoke stack type head, the top of which is burning like a cigarette. The next poster is Smoke Free's The Go featuring an illustration of several people engaging in different sports and activities while at the beach. The last poster is Smoking Spoils Your Looks featuring Brooke Shields, wearing a white jumpsuit, standing against a gray background with cigarettes protrude from her ears

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“Posters have been a powerful force in shaping public opinion because propagandists have long known that visual impressions are extremely strong. People may forget a newspaper article but most remember a picture. A pamphlet or a newspaper can be thrown away, unread; the radio or television turned off; films or political meetings not attended. But everyone at some time or other notices messages when walking or driving, or sees posters on bulletin boards in offices, hospitals, clinics or pharmacies. The main objective of posters, as with other communications media is to influence attitudes, to sell a product or service or to change behavior patterns. Public health posters are clearly in the third category, their purpose being to alter the consciousness of the public to bring about an improvement in health practices.”

  -- William H. Helfand, To Your Health: An Exhibition of Posters for Contemporary Public Health Issues, National Library of Medicine