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Man Alive! View in NLM Digital Collections
1950 / 11:43
American Cancer Society, United Productions of America
Director: William T. Hurtz
Sound, color.

The release of Man Alive! in 1952 signaled a change in American anti-cancer campaigns. Since their emergence in the early twentieth century, such campaigns had focused most attention on recruiting women into programs of early detection and treatment. But in the 1940s, the American Cancer Society began also targeting men. In the field of educational film this began with Enemy X released in 1942, followed by You Are the Switchman (1946), The Traitor Within (1946) and You, Time and Cancer (1948). Man Alive!, also aimed at men, added another element: antic cartoon humor that was designed to capture the attention of a larger audience.

Cartoon fun with cancer, cars and companionate marriage in suburban America
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