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NLM Announces Kickoff of "Better Health: Evaluating Health Communication" Lectures Series

Part 1, March 4, 2013, Features Communications Expert Dr. Gary Kreps

The National Library of Medicine, the world's largest medical library and a component of the National Institutes of Health, is launching a five-part spring lecture series to highlight innovative approaches and best practices in evaluating health communication. As NLM and NIH diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation's cutting edge is timely and important.

Part 1 of the series will take place Monday, March 4, 2013 from 3:30 to 5:00 PM in the Lister Hill Auditorium, Building 38A, first floor. Dr. Gary Kreps will speak on "Evaluating Health Communication Programs to Enhance Health Care and Health Promotion." The event will be videocast live and also archived at Sign language interpreters will be provided.


Dr. Gary Kreps

 Dr. Gary Kreps

Gary L. Kreps, PhD, is University Distinguished Professor, Chair, Department of Communication and Director of the Center for Health and Risk Communication, George Mason University. Dr. Kreps' areas of expertise include health communication and behavioral change, health promotion, and risk communication. Prior to his appointment at George Mason, Dr. Kreps was the founding chief of the Health Communication and Informatics Research Branch at the National Cancer Institute.

Dr. Kreps will be the first speaker and serve as the discussant for the series' remaining talks. His presence will add continuity and facilitate a progression of learning during the series.


There are more and increasingly diverse ways for health information to reach the public. The interest among Americans to receive health information also remains high compared to most other topics. To maximize the impact of health information on the nation's well-being and empower consumers, communicators need to know whether their messages are reaching the right audience, whether the information is understood, and whether the materials make a difference in decision-making and health outcomes. As a result, evaluation is an integral and crucial part of health communication.

NIH employees are encouraged to attend this series, as are members of the public and employees of other governmental agencies, along with faculty and students from area universities. The lectures will feature discussion and participation by audience members.


Lecture 2: Wednesday, March 27, 3:30-6:00 PM, Lister Hill Auditorium, Building 38A, First Floor, National Library of Medicine

  • Nancy Harrington, PhD, Professor, Associate Dean for Research, Department of Communication, College of Communication and Information, University of Kentucky. Dr. Harrington specializes in eHealth, persuasive message design, tailored messaging, and physician-patient communication.
  • Linda Neuhauser, DrPH, Clinical Professor of Community Health and Human Development, Co-Principal Investigator of Health Research for Action, School of Public Health, University of California, Berkeley. Dr. Neuhauser specializes in the development of health promotion programs through the use of community participatory health intervention research, and user-centered study design.
  • Gary Kreps, PhD, discussant

Lecture 3: Wednesday, April 10, 3:30-5:00 PM, NLM Visitor Center, Lister Hill Center, Building 38A, First Floor, National Library of Medicine

  • Andrew Pleasant, PhD, Health Literacy and Research Director, Canyon Ranch Institute, Tucson, Arizona, and faculty member, The Ohio State University College of Nursing. A pioneer in health literacy research and evaluation, Dr. Pleasant is a member of the Institute of Medicine's Roundtable on Health Literacy and the Scientific Committee of the International Public Communication of Science and Technology Network.
  • Gary Kreps, PhD, discussant

Lecture 4: Monday, April 29, 3:30-5:00 PM, Balcony B, Natcher Building 45, National Institutes of Health

  • Brad Hesse, PhD, Chief, Health Communication and Informatics Research Branch, National Cancer Institute (NCI). Dr. Hesse directs several of NCI's cancer communication research initiatives, including the Health Information National Trends Survey (HINTS) and the Centers of Excellence in Cancer Communication (CECCR).
  • Gary Kreps, PhD, discussant

Lecture 5 - Details TBD

  • Gary Kreps, PhD, discussant

For more information:

Dr. Dana Casciotti



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