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Innovative HIV/AIDS Outreach

ACIOP awardees have used trainings and interactive, hands-on demonstrations, social media campaigns, and product and resource development to conduct outreach activities that share NIH/HHS HIV/AIDS resources within their communities.

Types of Projects Funded

  • Training – Awardees trained target audiences on HIV/AIDS prevention, treatment, and locating and accessing high quality HIV-related health information, including NIH/HHS HIV/AIDS resources. Trainings were conducted both online and in-person and included hands-on demonstrations and case scenarios so trainees could navigate the resources.
  • Social Media Campaigns and websites – The most common social media outlets included Facebook, Twitter, and Instagram. Many awardees launched social media campaigns to increase awareness of their projects and promote their products and resources including links to NIH/HHS HIV/AIDS resources. Additionally, awardees utilized NLM infographics or factsheets in social media postings. Many awardees also embedded HIV testing and PrEP clinic locators within their websites.
  • Product and Resource Development – Almost all awardees developed products or resources as a deliverable for their project. NIH/HHS HIV/AIDS resources were used in various ways, including:
    • Development of awardees’ products and resources such as training curriculum, surveys, flyers, fact sheets, door hangers, and videos.
    • Embedded URLs, QR codes, or hyperlinks to specific NLM resources as call to actions for the target audience to learn more about HIV/AIDS.
    • Increased knowledge on HIV prevention, treatment, and medications.

Innovative ACIOP Projects

Throughout the years, awardees have used innovative ways to reach their target audiences. A few project highlights are below:


    Mobile apps include geolocation, resource referrals, best practices, hotlines, PrEP eligibility assessment & information, medication reminders.

    eHealth Kiosks

    eHealth kiosks, cyber centers & health literacy learning labs at libraries, health clinics, & Mexican Consulate to access health information in a safe environment.

    Graphic Novels

    These novels follow characters as they deal with HIV & STI diagnoses & treatment, providing health education in an engaging, visual & narrative context.


    Information Rx HIV/AIDS prescription forms mimic the look and feel of prescription pads and include NLM resources for providers to share with patients.

    Loteria Bingo

    Loteria Bingo (Mexican Bingo) is similar to bingo, but instead of numbers, brightly-colored cards are used instead to educate about HIV/AIDS.

    Outreach on Dating Apps

    Digital ads & specially trained specialists embedded on apps like Grindr & Tinder to discuss prevention & testing, & share NIH/HHS HIV/AIDs resources.

    TikTok Videos

    Youth and medical providers serving youth impacted by HIV used NIH/HHS HIV/AIDS resources to developed TikTok videos.

    You-led Trainings

    These Facebook Live trainings were designed to have youth experts deliver trainings via conversation-style rather than a typical lecture-style.

Last Reviewed: January 30, 2024